Sunday, February 26, 2012

Five Ways to Market Your Website Online

Without traffic a website is virtually useless, which is why every webmaster seeks additional ways to get traffic for their site. If you have been having trouble getting visitors to come to your website, here are five great ways you can market your website to help attract more visitors.

Organic SEO

SEO, or search engine optimization, is the process of optimizing your website so that it appears in the search engine rankings for a specific keyword. Targeting keywords that receive high amounts of daily search traffic is one of the best ways to get continual visitors to your website. While organic SEO is a more time consuming process than other visitor increasing methods, it is also one of the more cost effective ways of marketing your website, and can continue to attract visitors to your site for a long period of time.

Pay Per Click Advertising

If you operate a website that sells a product or service, it may make sense to market your website through pay per click advertising. Pay per click advertising, or PPC advertising, involves creating short ads that appear at the top and sides of the search engine results. Your ads will appear whenever someone searches for the keywords you target and will be taken to your site if they click on your advertisement. PPC advertising is one of the best ways to market your website online and increase the number of visitors to your website.

Email Marketing

Collecting the email addresses of your website's visitors is another good way to market your website. While these people have already visited your website once, you want to be able to lure them back to your site in the future. Creating an email marketing campaign is a terrific way to keep your site's visitors interested in your content or alert them of a sale you are going to have. Being able to reach a large number of web users through a simple email is one of the best marketing strategies you can use.

Social Media Marketing

Almost everyone is a member of one of the social media websites that has increased in popularity in recent years. Marketing your website through social sites such as Twitter and Facebook is an excellent method to use when looking to reach a large audience. Not only are you able to communicate directly with internet users, they can also pass your message along to their friends, increasing the number of people that receive your social media message.

Link Baiting

While link baiting is typically considered an advanced search engine optimization technique, it is also an excellent way to market your website. Link baiting is the process of creating a captivating story, video, or image and submitting it to various outlets on the internet with the objective of getting your content to go viral. If you create content that grabs the attention of your visitors, they will feel compelled to share your content with their friends and family which will ultimately increase the number of hits your website receives.

Sunday, February 19, 2012

Exploring the Marketing Capabilities of Hang Tags

All business owners know about it, but not everyone knows how to do it effectively. In their quest to come up with grand slam marketing campaigns, they often miss the most important aspects of marketing. Worse, they miss to acknowledge the easy techniques that could have made their marketing campaign so much easier.

As a business owner you have to understand that small efforts do reap huge rewards. Sometimes, you have to start small in order to achieve good results. There are unlimited and untapped techniques out there that will help you with your marketing efforts. You don't have to aim for a massive campaign right away. Start with the individual customers, and work by eventually adding new customer at a time. The same way with marketing techniques; start with simple materials and eventually move to bigger and more elaborate materials. In time, you will see the different a small material will do to your bottom line.

To start your simple campaign with simple materials, one ideal material to invest in is the hang tag. Hang tag printing is actually a small and simple material that is why business owners often ignored it. Some even think that tags are only appropriate for a clothing or garments business. But a clever and creative business owner knows that tags are more than that. They can also be used to promote other products. In fact, some people use them as price tags or business cards to bring people to their store again and again.

If you want to explore the marketing capabilities of hang tags, you need to first know the basics in designing them. Before you start printing, understand first these design techniques.

- Picking the right design elements. This refers to the colors, font, image, and style you will use on your hang tag. It's important that you use the elements that will reflect your business image best. For instance, the colors you use have to convey to people the right image. Understand that each color conveys a different meaning. To pick the right color, you might want to research on the meaning behind each color first. The same goes with the style, image, and font. Everything that you put on your design should be reflective of the kind of business you are.

- Creating the copy. You don't actually have a lot of space on your tag to include a lot of details. For this reason, you have to keep your copy brief, clear, and direct to the point. In one reading, people should already understand your message. It's best if you use a casual and conversational tone to make your message look appealing.

- Opt for a unique shape to grab attention easily. With a stand out shape, it will be easy for you to grab people's attention. They will surely take a second look at your custom hang tags and in the process read your message and get familiar with your business. If you aren't sure what kind of shape will be perfect for your tag, ask the help of your designer.

Marketing and hang tag printing need not be a difficult undertaking. It simply is common sense. If you fully understand your business and your target market, you will know how to make your tags a successful piece of marketing material.

Sunday, February 12, 2012

Basics Of Product Label Design

It sets your merchandise apart from other brands in the supermarket. With this, making them appear distinct through a competitive product label design should be a part of your marketing campaign.

Following are the important things you should remember to make all your efforts work to your advantage.

Eye-Catching Color And Graphics

People usually remember a product through the color of its container or the appearance of its logo. It is best that you use color combinations that are visually appealing. Ensure your container's color and your logo's color don't clash. It would be wise to use your company color. If your company color is inappropriate to your merchandise, choose a color that can perfectly represent it.

Proper positioning of your brand name and logo should also be considered with product label design. Make their respective sizes complementary to each other. Make them recognizable as well. Check if they resemble your competitor's merchandise. If they do, make some adjustments to avoid confusion among customers.

Readable Fonts

It takes three seconds maximum for your merchandise to attract any consumer walking down the supermarket aisle. And so, your label must be readable at first glance. Besides the name of your merchandise, an identification of it in a maximum of three words must also be readable at a distance.

Choosing the right font is another thing to consider. Check online for unique types that are easy on the eyes. This is not only for your brand name but also for the instructions or nutritional facts at the back label. This is very important as most customers get frustrated when they cannot read these information.

Working Contact Numbers

Providing contact information is also part of product labeling. In fact, this serves as a great marketing tool. Having a website, a physical address and a phone line number creates an impression among your customers that you are not one of those fly by night companies. With a one liner, you can encourage your customers to join an online promotion about your product. This useful in keeping them updated about your brand.

Suitable Materials

As you already have a design, picking the right material would be your next challenge. It is essential that your design and your material would be in harmony. When it comes to the color of paper, white and related shades work best for most merchandire. Another one is the clear material which complements most colorful product containers. These two give you flexibility with the design because they combine well with any background. More so, they exude a sophisticated look.

When it comes to the finish, think of the image that you would want to convey. Glossy and matte are the top two choices for product label design. Merchandise aiming for a classic image, uses a matte material for its label. Those which aim for a flashy image, on the other hand, choose a glossy material. While glossy materials may look appealing, it can somehow affect the readability of the text printed on it.

Sunday, February 5, 2012

Facts To Know About Green Printing

Most entrepreneurs see this as a great way to be easy on the environment without sacrificing their efforts to increase sales. As we all know, they gain new customers through distribution of brochures, flyers and other printed promotional materials.

Although this is the way to go in the print industry nowadays, some service providers still adhere to the traditional methods. This is because they find old techniques a lot cheaper than going green. These include the use of non-recycled papers, petroleum-based inks, and other toxic solvents. The bad thing about these is that deadly substances can get into the groundwater and the soil.

Green printing maybe challenging but it is very rewarding when faithfully observed. Participants to it enjoy a noble image as they carry out an admirable social responsibility to the environment. When people recognize you as a leader of such a cause, they are drawn to doing business with you than your competitors. If you are serious about this endeavor, ensure to hire the services of environment-friendly printing company.

Paper, inks, energy use and carbon offset are the four important factors you need to consider when looking for the appropriate service provider. Read on the following details and learn more on how to print green.

Green Paper And Inks

This does not necessarily mean they are green in color. Rather, they are made up of non-toxic materials. The specific paper to be used must be chlorine-free or fully recycled. Papers made from sustainably farmed sources and waste by-products are also available for use.

Inks that are vegetable-based are the best match for these papers. They are less toxic and safer to dispose of. A good service provider can give you advice on which paper and ink type will be the greenest option for your printing project without sacrificing the quality of the end product.

Energy-Efficient Machines

Publication companies are prone to the use up of huge amounts of energy. This affects the earth's ecological balance and the health of living things existing near each printing press. A green service provider is most likely to invest on machines that are energy-efficient in order to reduce the amount of wasted energy.

Carbon Neutralization Practice

Despite the use of green papers and inks and energy-efficient machines, there would still be emissions of carbon during each printing process. Responsible companies don't readily ignore them but try their best to offset or balance out their carbon emissions.

Doing business with a green printing company is definitely helpful to the environment. However, it is still best to promote a cleaner environment by avoiding publication of excess printed materials. This can reduce the possibility of wastage as unused resources are kept intact. It is wise then ask your service provider the ideal amount of print materials that would be sufficient for your marketing campaign. Observing such practice will at the same time be easy on the environment and on your pockets.