Sunday, February 26, 2012

Five Ways to Market Your Website Online

Without traffic a website is virtually useless, which is why every webmaster seeks additional ways to get traffic for their site. If you have been having trouble getting visitors to come to your website, here are five great ways you can market your website to help attract more visitors.

Organic SEO

SEO, or search engine optimization, is the process of optimizing your website so that it appears in the search engine rankings for a specific keyword. Targeting keywords that receive high amounts of daily search traffic is one of the best ways to get continual visitors to your website. While organic SEO is a more time consuming process than other visitor increasing methods, it is also one of the more cost effective ways of marketing your website, and can continue to attract visitors to your site for a long period of time.

Pay Per Click Advertising

If you operate a website that sells a product or service, it may make sense to market your website through pay per click advertising. Pay per click advertising, or PPC advertising, involves creating short ads that appear at the top and sides of the search engine results. Your ads will appear whenever someone searches for the keywords you target and will be taken to your site if they click on your advertisement. PPC advertising is one of the best ways to market your website online and increase the number of visitors to your website.

Email Marketing

Collecting the email addresses of your website's visitors is another good way to market your website. While these people have already visited your website once, you want to be able to lure them back to your site in the future. Creating an email marketing campaign is a terrific way to keep your site's visitors interested in your content or alert them of a sale you are going to have. Being able to reach a large number of web users through a simple email is one of the best marketing strategies you can use.

Social Media Marketing

Almost everyone is a member of one of the social media websites that has increased in popularity in recent years. Marketing your website through social sites such as Twitter and Facebook is an excellent method to use when looking to reach a large audience. Not only are you able to communicate directly with internet users, they can also pass your message along to their friends, increasing the number of people that receive your social media message.

Link Baiting

While link baiting is typically considered an advanced search engine optimization technique, it is also an excellent way to market your website. Link baiting is the process of creating a captivating story, video, or image and submitting it to various outlets on the internet with the objective of getting your content to go viral. If you create content that grabs the attention of your visitors, they will feel compelled to share your content with their friends and family which will ultimately increase the number of hits your website receives.