Tuesday, January 31, 2012

Five Ways to Maximize Marketing Dollars

A lot of business owners make the mistake of focusing on their products when creating the marketing campaign rather than on their target customers. As an entrepreneur, you have to start thinking of your customers. You have to make them feel that they are making a worthy investment on you so you can convince them to invest their money on your business. This will require you to do a research and write a good marketing plan.

Once you know who your customers are, it's time to decide on the best way to reach out to them. Understand that marketing doesn't have to be expensive. A smart business owner knows how to gain leverage on their marketing campaign without spending a fortune. If you are a newbie in the business industry, you might want to learn from the experiences of the established businesses today.

For an excellent return on investment, one good but inexpensive marketing material to invest in is the tent. It may look too simple for your but if done well this tool will deliver good results to your business. To maximize your marketing dollars and produce excellent table tents, here's a quick guide for you:

1. Go for a unique shape and design. Standing out means being unique. It will help you grab people's attention easily if you create a unique tent design. You can always consider die cutting to give your material a distinct look and shape. If you don't know how to create the unique design for your table tent, there's always a designer who can help you with it.
2. Use thick and durable paper. Don't print your custom table in flimsy paper. Use only sturdy paper such as 100 pound cover stock to maintain the strength of the paper. You can add UV coating to keep the paper water-resistant and protected against scratches.
3. Print through competent printing companies. Don't sacrifice the quality of your tent by printing them on your own. Unless you are an experienced printer, you better leave the job to the experts. Look for a printer that understands your need and will give you the most competitive price. There are plenty of them out there so be sure to find the best one.
4. Print only what is needed. You don't have to print in bulk if you know you don't need a lot of your table tents. Even if the printer promises for a discount on large orders, remember that you will only be wasting your money if you make unnecessary orders.
5. Ask for proof before printing. Be sure to ask the printer for a proof of your material so you know what quality to expect. The proof will also give you the chance to check your table template and make the necessary changes.

Table tent printing is not really a difficult process. With the right knowledge and understanding of the basics of the printing process, it should be easy for you to avoid problems along the way. Follow the simple pointers above and you can be sure to make your tents your best marketing materials.

Sunday, January 29, 2012

Tuesday, January 24, 2012

Early Warning Signs

It is of the utmost importance that all parties are in step with each other in order to produce a top-quality product. There are some "early warning signs" that the creative understanding between an Agency and its clients might be, at best, out of sync, and at worst, headed for a train wreck. A few of these points are listed out below - I hope you not only enjoy them but that they provide some serious insights for you:

*Never Explain Rejections - If you keep quiet, and keep your unspoken goals to yourself, you will always have the upper hand on your creative team because they will never even get close to satisfying you.

*Cram Every Product Into Every Ad - You know those creative types - always trying to push a design that leaves so much "unused" space on any given page. Even though a strong presentation on a commanding feature or benefit might actually sell something, don't let all that space on the page go unused.

*Don't Bother To Follow Up With Research - You might learn that some creative approach other than your own actually worked and deserved to be repeated or expanded to other product lines - but you would have to give up some control over the creative process and that would never do.

*Nit-Pick - There is nothing - and never will be anything - that cannot be criticized and "improved" by you or your advertising committee. Even though your creative team has worked weeks to perfect a concept, it can always be torn down.

*Never, Repeat Never, Praise Good Work - Always keep the creative team on its toes by not telling them they have done good work. After all, you just might get more of the same.

These points were originally written to try to provide guidance to some young, but inexperienced, Account Executives on the Agency side of the business. They have been in my file, and in the back of my mind, for over thirty years and I am still amazed at the timeless wisdom they represent. If nothing else, they are a reminder that any successful creative problem solving can only be achieved if the whole team is rowing in the same direction. If, in the execution of your marketing communications program, you begin to sense that something might be out of sync on the creative side of things, solve that problem first - then tackle the bigger creative issues. Early warning signs might start small but they will quickly mushroom to proportions that can completely derail a creative effort.

Tuesday, January 17, 2012

Gateway to Success

Well, but then what needs to be highlighted here is that it was not something that came into existence all of a sudden. With the advent of technology the nature and usage of Signs too evolved. Earlier signs were used indicating an arrow or an easy to follow symbol as direction towards something. The grocery shop owner in the residential complex too used it but of course unaware of the changes it was to go through over years.

At the initial stage the usage of sign was simpler and a basic necessity. Very often it was expressed in wooden carvings and tin sheets or on iron plates in bright colors to grab attention. Today when we refer to signs we are by default referring to business signs. Like other industries it could not escape the heat of internet or e technology. Today, a variety of signs including neon signs, channel letter signs, led signs, custom signs, banners, graphics, vehicle wraps and many more exist and continue to get evolved with new ones coming in. It is a must to have signs to be in business, or say it is the base of any business establishment.

Then we had LED signs and with further advancement of the technology came new signage using LCD and Plasma technology. The new digital technology is so widely used and hugely popular that it may slowly replace the not so old signage like neon and LCD. What makes it so popular; business signs are basically like a mirror through which the details and truth of the business can be seen. It conveys the feelings and emotions of the business displayed in vibrant colors and eye catching punch lines. It helps in building propaganda or say helps in reaching out to the targeted audience.

In older days setting up a signage was an easy and one man job. Even the shopkeeper himself could have handled it alone without any help. Today the business establishments can look forward to professional logo designers. The internet is flooded with such offers on business signs including package prices to suit all kinds of pockets. Look for referrals or do an online survey to find out the best professional logo designers who can create the best signage for you.

With the right kind of logo, design or sign whether done digitally or the manual kinds like banners, can do wonders for your business. It is an indicator which creates an impression about the company or organization which eventually transforms into success.

Tuesday, January 10, 2012

Tools and Techniques for Sales Promotion

If you are trying to start-up a business or already own a business, it is vitally important that you start with a good marketing strategy and use continuous marketing even after getting established. Promoting specific sales is truly important if you want to ensure that your company or business remains successful for many years and continues to grow and expand. Sales get consumers excited and bring them in the door, during times when they may not have even considered shopping or coming into your office. If you run sales, you need to promote them properly in order to get the word out to your target audience.

This sounds easy enough, but many entrepreneurs and companies fail at their sales promotions, leading to a lack of customers. When you offer a deeply discounted sale, your hope is that the amount of people that purchase will offset the discount that you are offering. If you only get a few people that take advantage of the sale, you might lose money. This is why specific sales promotion tools and techniques are essential.

Who are Promotions For?

Sales promotions are for any type of consumer that has a need for your business or services. This means the consumer that you want to attract to your business or services with your sales promotion can either be an individual consumer or a business consumer. This is important to note because no matter what type of consumer you rely on, you will want to target them with sales promotions. Your specific promotions can be directed at clients, employees, customers, sales people, wholesalers, other businesses and companies, or retailers. Promotions that you intend to target at individual consumers are called consumer promotions, and those that are targeted at wholesalers, retailers, etc. have been coined as trade promotions.

What are Effective Tools and Techniques?

In order to use correct promotion tools and techniques, you must first understand that these are different from promotion tools and techniques. Sales promotions are programs that provide specific incentives in order to encourage prospects to make a purchase. In contrast, standard promotions are usually an event or staged program that is designed to capture attention and to lure consumers to a store or office. These are not necessarily tied to direct purchase.

So, in the case of a promotion, you are attempting to entice prospects to make a direct purchase from you. For example, if you own a furniture store and want to make a direct sale of a specific brand of couch, then you might offer an in-store sales promotion where the specific brand of couch is offered at a discounted price.

The number one tool is to provide added value or special incentives to your targeted audience in order to generate an immediate sale. Such promotions can include buy one, get one free deals, half off certain purchases with the purchase of a related item, and so on. Use these sales promotions tools and techniques to generate revenue and form lasting relationships with consumers.

Tuesday, January 3, 2012

Basic Element in the Marketing Poster

It is an important process that should be focused on in order for a business to attain optimal success. Without a good marketing campaign, it will be difficult for the business to survive the competition. Big enterprises invest millions of dollars on their campaign each year. Small or startup businesses don't have to do the same considering that they don't have the same financial capacity as big businesses. Nonetheless, the need for a comprehensive marketing program is necessary.

If you are a small or startup business, you have plenty of choices in marketing strategies and materials to use. Most of them are inexpensive to produce but will deliver good results if done well. If you want to start simple, one ideal material worth investing in is the poster. Printing posters is no longer a taxing job. Modern printing machines have made it easy to produce high quality posters that will deliver your message clearly and effectively. Online print shops will help you create the best posters for your business.

If you are ready to start creating your promotional posters, read the following pointers:

Clearly define your purpose: What do you want to achieve with your poster? What message do you want to convey to people? Is it to promote a sale, launch a new product, or perhaps to invite people to an open house? The message you will convey to people will greatly affect the design of your poster, so it's important that you clearly define your purpose.

Design carefully: An over-the-top design will only confuse readers. Instead of focusing on your message, they will focus more on the design. It's important that you keep the design elements to a minimum so you can effectively deliver your message across. So, for example, when choosing colors, just pick two or three colors. Don't make your poster look like the color wheel otherwise people will get confused of your message. Just make sure that you use the right images, font, and style to convey the right meaning and message.

Experiment: Don't be scared to experiment with your design. You can create unique shapes and sizes depending on your need. You can also be a little creative with your design, but make sure it is still appropriate to your business. Every after campaign, it helps to evaluate the result so you know how what changes or improvements to make.

Print only with the best: Be sure to work with a credible printing company so you are assured that your poster printing will look as incredible as possible. Research well so you know which printer to hire. Don't easily hire the first printer that promises you the lowest price. Take a look at the quality of their work first to ensure you get the best value for your money.

Location is everything: Think carefully where you will put your posters. It should be in a strategic place where people will see them at once. Ensure though that the place is allowed for posting bills so you don't end up paying fines.

Now that you know the basic elements in a poster campaign, it will be easy for you to achieve a successful campaign. Go ahead and create your own posters that will bring your business to greater heights.