Saturday, December 31, 2011

Ads for Car Insurance

One large cost is the constant need to regularly top up with petrol and the costs per litre keep going higher and higher at the amount. Other vehicle related costs include MOT and repairs and also insurance for the car. Car insurance is very important in case you have an accident on the road and course someone to suffer a personal injury. Lucky for us there are many adverts on television advertising websites that allow you to compare different providers as well as others that offer insurance direct. Companies come up with all different types of marketing campaigns to make sure that theirs is the one that you use for your car insurance. Here's a look at the different campaigns and characters that different companies utilise to advertise their services.

Compare the Market

Compare the Market struck gold with their 'Compare the Meerkat' advertising campaign which started in 2009 and introduced the world to Aleksandr Orlov and started a weird fascination with meekats. Based on the idea that he was fed up with people coming to his meerkat comparing website looking for car insurance, the advert follows Aleksandr as he informs the public of the difference between the two sites. There have been a whole series of adverts introducing other meerkats such as Sergei, Aleksandr's IT technician, the village of Meerkovo and an epic series detailing the history of the Orlov family. Last year they even started offering plush toys of the meerkets to people that bought car insurance through the site and this marketing campaign is still going strong today.

Go Compare

From the middle of 2009, Go Compare have been using a musical based advertising campaign featuring a fictional Opera singing character by the name of Gio Compario (see what they did there), who sings about the benefits of using Go Bompare. The song used is based on the classic George M. Cohan song "Over There" and there have been a number of themed adverts including prehistoric, space, Robin Hood and deserted island based adverts. The advert is successful in getting the name of the brand out there but the adverts themselves were ranked the most irritating advertising campaign of both 2009 and 2010.

Confused is the longest running of the car insurance comparison sites and so has been through a number of different campaigns. The most recent version though is another musical campaign that features an animated version of the mascot singing the Queen song "Somebody to Love" and another shortly followed that featured Diana Ross' "Chain Reaction". These campaigns have been deemed a success for the company, much better than their previous one that featured a Yoda-esq puppet named Confucius!

Direct Line

Not all car insurance sites are comparison sites and Direct Line are proud to offer their services direct to customers. They have a very icon logo which is a red telephone on wheels and when people started buying insurance products online they introduced a red mouse on wheels. The phone was voiced by Stephen Fry which gave the adverts a very British feel to them.


I'm sure everyone is familiar with the talking, nodding Chruchill dog since he has been the mascot for the company since 1994 when he first appeared as a real dog. He was then replaced with a toy nodding dog was then used which were available for fans of the dog to purchase. The toy dog has since been replaced with a computer generated version but one thing that has stayed ever present is his famous "oh yes" catchphrase. The adverts used today include actor Martin Clunes who discusses insurance with Churchill the dog.

Sunday, December 18, 2011

Promotional Posters Help In Your Marketing Campaign

Through the years they never failed to surprise business with their magic to draw the attention of potential customers and increase sales rate. Following are some ideas on how these prints boost marketing efforts.

They Act As Informants And Sales Location Reminders

Since these materials mostly include text, they make your target market to learn more about your brand and its connection to their needs. Even though you already have radio and television advertisements going on, you cannot expect listeners and viewers to remember all the details they hold. This especially if your advertisements only have ten seconds or less running time in the airwaves. Herewith, promotional posters serve as links providing essential information about your products and services which are often missed by audience of your radio and TV ads.

Moreover, they can hold other information like discounts, product launches, announcement of sale, special promotional offers like contests and list of your product or service features. This works best for those who have actual stores as people visiting your place or just passing by can easily see them. Doesn't that explain why these printed ads appear in colorful and visually appealing designs?

They Usher Street Promotions

The streets are where people go when they need to be in places like churches, hospitals, malls, marketplaces, offices, parks and schools among others. This means the streets are ideal places to hold your printed ads which could remind your target market about your products and services wherever they go. Besides, not all have access to the internet, radio or TV. But all surely have access to the streets. You can place your posters exactly in the areas flocked by your potential clients. This will ensure that they attract crowds who are likely to turn into loyal customers in the future. Be keen to check if they are placed on the eye level. Check too if they are placed in well-lit areas making it visible even from a distance.

They Uphold Market Presence

When we say market presence, it usually includes communication through all forms of media. If you are a business owner, it wise then not to be content with having ads in the newspapers, radio and TV. Poster printing services are definitely not to be missed when creating presence as they can be seen anywhere. As people see your ads over and over, they get interested about your brand until they are finally convinced to do a purchase.

In addition to the above-mentioned roles, these marketing tools are proven to be cost-effective. This is something ideal for small and medium businesses because their production can be customized for both small and large projects. They can either serve as teasers or carriers of full-length marketing campaign.

Although these printed ads can be created on your own with the use of software applications, it is still best to let a reliable printing company to take care of the production of your promotional posters. If you have small budget for this, look for service providers who offer discounts.