Friday, March 23, 2012

Running A Business Online

Running a business online has many rewards, but it also has some problems if you do not have it set up properly. An example of this is if you are going to be selling physical products, as it can be quite expensive to get the company started and to stock all of the items necessary in case you get orders. That problem can be overcome, however, when you hire one of the dropship companies that are available. What are those companies able to do for you and your business to help it get started and to keep it running smoothly?

One of the things that you will find from dropship companies that will benefit you is the fact that you no longer need to stock the items and pay for them upfront. It does not matter if you are selling wholesale jewelry or if you are purchasing electronics wholesale through those drop shipping companies, the basic principles are the same. You would receive an order from a customer, including the payment for that order as the first step. After that takes place, you will contact the dropship company to have them ship the product to the customer. You will then receive a bill from the dropship company that can be paid from the money which you will receive from your customer. This cycle can continue and can even grow into other areas, if desired. Once you have established a relationship with the dropship company, you would be surprised with where it is able to take your business.

Friday, March 16, 2012

Best Five Marketing and Advertising Tips for Your Small Business

These are five things a small business should do to help them increase brand awareness and ultimately their bottom line.

1. Blogging: Blogging a few times a week should be something all small businesses are doing. The more a business blogs about the niche they are in, the more they will come off as an expert in their industry. Blogging will draw the attention of new potential customers and will definitely add to your business' SEO and local SEO Internet marketing campaigns. It would be ideal to blog daily (including short blogs), but twice a week is also a great target.

2. Article Marketing: Article marketing is something that can yield dramatic results for small businesses. A business should write an article about their niche and then submit that article to at least ten article directories. Doing this will help businesses reach out to new potential customers who visit those article directories. A business should write at least one article a week and submit it to directories the same day they write it. The articles should be at least 300-400 words, as most article directories prefer articles to be that long.

3. Videos: Creating a video and submitting it to video social networking sites like YouTube can make a huge splash for a business. Businesses should create at least one video each month, and the video should be about the niche that they are involved in. Videos have a way of rising in the search engines and eventually a business's video could do well and garner tons of traffic from search engines. Think about your Facebook Wall; how often do videos tend to go viral and really circulate around the Web. YouTube is growing in importance and can really set you apart from your competition if made and marketed intelligently and after a lot of research.

4. Giveaways: Giving away free items with the purchase of specific items is a great way to increase brand awareness. A business should give away items that are actually useful to their customers. Customers will spread the word and potential customers will then hopefully flock to the business.

5. Social Media Marketing: Building up a reputation on social networking websites is something all businesses should be doing in earnest. Businesses need to create profiles on Facebook, Google+ and Twitter. Pinterest is also a good idea, as you can post photographs of your company and employees and really establish an identity and rapport with your target market. It's also good to look at geotagging photos on Flickr and Picasa, especially for local businesses. You should build up your networks by interacting (engaging) with current customers and asking them to get their friends to follow them on the sites. This will help increase brand awareness rapidly.

PR firms and an advertising agency can help a business achieve results with the above five tips. They can also show businesses many other ways to increase brand awareness.

Saturday, March 3, 2012

Best Easy Poster Marketing Tips

It's something that every business owner should do and never neglect in doing. After all, how can people buy when don't even know you exist? However, marketing can cost a chunk of money. If you are not carefully, you can end up broke in no time. Fortunately, there are marketing strategies you can do that won't take so much of your budget. For startups and small businesses, printing posters is one good strategy. If you want to add posters to your campaign, here are the basic tips you need to know:

1) Experiment with the sizes. Aside from big posters, you can consider creating small ones. These are great for small spaces and boards. Just staple them on the sides or post them in an unusual angle to grab attention.

2) Create different posters. Don't just produce one poster and use it for all your campaigns. If you do this, your customers will only get bored and loose interest on you easily. Try to create a different poster for each campaign. Perhaps you can consider a monthly change. You can test the result of each campaign to determine the best design that you can use again in future campaigns.

3) Zero in on benefits. The key to effective marketing is to focus on the benefits you provide rather than the features. Stating the benefits clearly with give you an advantage over your competitions. Remember that people are more interested in knowing the benefits and giving them what they want to know will increase your chance of getting a good response.

4) Keep things simple. Don't try to overcrowd your custom poster with too many images and texts. This will only make your message look confusing. It will be easier for you to stand out if you make your poster simple and easy to understand.

5) Be polite. Your competitors will try to start a poster war. They try to cover up or remove your poster. Even though you badly want to retaliate, restrain yourself. Fighting with your competitors won't bring any good to you. Aside from tainting your reputation, this will only cost you your customers and even your business. Instead of getting even, be professional and sooner or later your competitors will get the point and stay back.

6) Be proud and put your posters in all placer to increase exposure. This will help you make a statement and tell people of your intentions. If the space is large, put two or three posters so people will easily notice your ad.

7) Middle and edges are both good places to post your poster. If your campaign is urgent, you can consider putting your poster in the middle of the board, but if the campaign is long-term, you can consider the edges for maximum exposure. Often, the proper placement of the poster is the key to the success of the campaign, so be carefully where you put your material.

Poster printing is a simple campaign that when done well will bring good results to your business. If you want to maximize your budget and gain good exposure with your posters, follow the simple rules above. Remember that poster marketing is not rocket science. If others can do it, surely you can do it as well.